login vsi company logo login vsi company logo 250x40
  • Home
  • Blog
  • Technical Marketing Engineers… the Rockstars of the Proof of Claim

Technical Marketing Engineers… the Rockstars of the Proof of Claim

Technical Marketing Engineers… the rockstars of the proof of claim

In the spirit of the upcoming holiday season I figured it would be time to express my thanks to all of the Technical Marketing engineers we work with on a daily basis. Login VSI has become a standard in the hosted desktop and application delivery realm due in part to the overwhelming adoption of our software in this community—a community I have the good fortune of being a part of for the last 20 years.

So what is a Technical Marketing Engineer? I was once interviewing some outstanding architects and engineers for a position in my former company when one of them asked me “what the heck does technical marketing do?” I suppose some may think it is an oxymoron… I mean engineers in a marketing organization just sounds weird, that is of course until you are asked for a proof of claim. Essentially a technical marketing engineer is tasked with proving to the market that the products or services their company sells are viable in a working solution and do what they say they are going to do.

Most of the TMEs I know are very unique and sometimes coined as outgoing introverts. They are like the Special Forces for the technical sales and marketing units. They love to show off their products through white papers, demos, and training and typically have no issues putting together the entire solution themselves, including:

  1. Racking and Stacking
  2. Setting up and configuring IP and Storage Networking
  3. Building an Active Directory domain, DHCP and DNS
  4. Carving out storage, sometimes with replication and other advanced features
  5. Deploying solutions like VDI where they need to know hypervisors, desktop brokers, and management servers from multiple vendors
  6. Scripting automation
  7. Tuning the solution
  8. Testing the solution
  9. And blabbing on and on about how great their products are because they can prove it :-)

In the past it was unusual to find experts with such a broad and deep set of knowledge. In the spirit of virtualization and doing more with less I believe we will see more individuals like this in enterprise organizations who are taking it upon themselves to understand the world around them so that when everything gets plugged together, you have someone that knows it is going to work well.

I’d like to wish all of my technical marketing engineer, virtualization architect and systems engineer peers happy holidays and a great new year ahead. Best wishes to all of those I have had the pleasure to meet since I started working for Login VSI, and the many more I will look forward to knowing.

Cheers, you geeks!

technical marketing engineers the rockstars of the proof of claim

About the author

Blair Parkhill (@SANspyder) joined Login VSI in the summer of 2015 as the director of products. Blair has been a marketing leader, avid architect and supporter of customer-focused technology solutions and technical marketing since the late 1990s. Residing in Colorado Springs, he spends much of his time playing music, doing yoga, hiking in the mountains and geeking out with the latest tech.


Tags: Community

Popular Blogs

login-vsi-vdi-performance-summit

The VDI Performance Summit - Virtual Conference and Expo

Visit the VDI Performance Summit to gain knowledge and experience about performance and tuning VDI, improving End-User Experience and IT service. Join us at the ONLY virtual event 100% dedicated to VDI performance and tuning | May 2, 2019 This 1-day event offers key-notes presented by the best VDI performance experts in the world, technical and business oriented breakout sessions, the possibility to chat with experts directly to discuss your own situation, and a virtual exhibit hall featuring… Continue Reading

Scalability testing Parallels Remote Application Server with Login VSI

Recently I went to VMworld in Barcelona where Login VSI had a booth on the expo... While I can’t remember exactly how many conversations I had - there had been so many that I lost my voice on day one. What was new this year is that quite a few people asked if our software is compatible with the solutions from Parallels specifically their Remote Application Server (RAS) (Datasheet). Continue Reading
Login VSI Blog Article - Microsoft Windows 10 Default FTA Associations - Teaser Image

Windows 10 Default File Type Associations and Login VSI

When Login VSI 4.1 was released, the majority of desktops were running Windows 7 and life was easy. We’d set the default filetype for an application and it would simply work. The default and industry standard workloads in Login VSI include launching and using Adobe Reader as part of the virtual user simulation. Because Login VSI doesn’t always know which version of Adobe Reader is installed, or where it’s installed, the workload relies on the file type association (FTA) for .pdf documents to be… Continue Reading
Login VSI - Press Release - IGEL - Login VSI Partner to Optimize End User Computing Experience Image

[Press Release] IGEL Partners with Login VSI to Optimize the End User Computing Experience

Login PI enables organizations to better protect the performance and availability of their IGEL OS-powered virtual desktop environments San Francisco, USA, Feb. 6, 2019: IGEL, a world leader in software-defined endpoint optimization and control solutions for the secure enterprise, today announced that it is partnering with Login VSI, provider of software solutions to test and actively monitor the performance and availability of virtual desktop environments, including VDI and… Continue Reading
Login VSI - Blog - Login PI Blog Teaser Image - Windows Virtual Desktop: How To Monitor User Experience With Login PI

Windows Virtual Desktop – How to Monitor User Experience?

Microsoft has just announced the public preview of their new Windows Virtual Desktop (WVD) offering at Microsoft Ignite on Tour in Amsterdam today. For those of you who’ve not followed the rumors or the private beta, here’s the outline... Continue Reading
Investigating Online Application Performance with Login PI

Investigating Online Application Performance with Login PI

As many companies do, we use a CRM system. Recently, I have been getting complaints about our cloud CRM system, Microsoft Dynamics, being slow. I tried to investigate this by shadowing one of our users to see what was wrong. As expected, everything was fast. 15 minutes later, the same user reported slowness again. How could I investigate this without bothering the users? Continue Reading
Cookie Settings