Eddie Powell

Eddie Powell is Vice President of Alliances at Login VSI, where he leads strategic partnerships. He brings more than two decades of experience in the EUC space building high-impact alliances for both Fortune 500 companies and high-growth technology startups.

Most recently, Eddie ran his own consultancy, advising growth-stage technology companies on how to establish and scale strategic partnerships with Microsoft. Prior to that, he led global alliances and channels at Rimo3, an automated application testing startup, where he built key partnerships with Microsoft, VMware, HP, and other leading EUC providers.

Earlier in his career, Eddie spent six years at Citrix helping expand the VDI ecosystem through strategic partnerships across the security, storage, and IT systems management markets. He later moved into the AI space, leading alliances at CognitiveScale before joining Microsoft, where he supported the Financial Services industry.

Eddie began his career in sales and sales management at AT&T and Lucent Technologies, where he built indirect reseller channels across Latin America and the Caribbean. He also ran sales and marketing for a SAC Capital-backed wireless startup which was acquired by América Móvil.

He holds a BA in Economics and Business from Trinity University and an MBA in International Business from Thunderbird School of Global Management.